The importance of social media can’t be overstated in today's world — even for small businesses. Your social media presence influences every aspect of your customer’s perception of your company. This presence has the power to create trust, recognition, loyalty, and most importantly- authentic connection in a world that is connection-starved.

I'm an experienced, educated, and strategic social media manager. I know that every niche has a different audience and every brand has a unique voice & message to share. I utilize my background in Psychology to perform in-depth audience/customer research. I want to know who they are, what resonates with them, & where they hang out in the digital space. This translates into content that converts.

Too often I see brands taking "the sleazy car salesman" approach. This simply does not work when it comes to social media because people don't join platforms to be sold stuff; they join platforms to connect. Therefore, content should make the customer feel seen, heard, and known.